Lynches River Electric Cooperative and RiverNet Connect have unveiled a fresh new look, providing a modern representation of both entities.
The project began last fall when a team was formed to create a rebranding vision to modernize the existing LREC logo, which is a national symbol of electrical cooperatives. LREC President and CEO Brian Broughton stated, “Lynches River was one of few cooperatives in South Carolina that had not rebranded, and it was time to modernize the logo with a dynamic design that reflects our values and mission.”
The team also wanted the new logo to convey that the same high-quality service and member support that Lynches River Electric Cooperative had provided since 1939.
Another project goal was to create a logo that could be used with the existing RiverNet Connect logo. During brainstorming sessions, it was important to the branding team that everyone knew that RiverNet Connect was not a random internet service provider but a subsidiary of Lynches River Electric Cooperative. The team also wanted the new logo to convey that the same high-quality service and member support that Lynches River Electric Cooperative had provided since 1939 to the rural areas of Lancaster, Kershaw, and Chesterfield counties had been extended to RiverNet Connect with fast, reliable fiber internet and the best customer service around.
Graphic designer Jessica Lawson of Lawson Creative Studio designed the new logos, bringing the team’s vision to life. While creating logos that can be used separately and together was a challenge, the team was extremely pleased with Lawson’s final representation.
“Since RiverNet Connect is a relatively new business, we didn’t want to veer too far from the current design,” said Kendall Blackmon, VP of Marketing & Economic Development. “Jessica slightly modified the font and color to coordinate with the new LREC logo. Jessica is a talented designer that was presented with a unique and challenging task. She not only surpassed our design expectations but provided a high level of professionalism and expertise from the beginning to the end of the project.”
The community will begin seeing the new logos over the next several months. Rebranding is an expensive endeavor so the marketing department plans to roll out the new look in a cost-efficient manner. Digital platforms will be updated immediately followed by company vehicles and signage.